"Expressing what we cannot see... that's the meaning of painting the real side"
The artist Joss Toledo was born in Málaga Spain and lives in Zürich for several years.
From his childhood he had a special sensitivity for creation. Growing up in Yunquera, a small traditional town in the province of Malaga, in southern Spain, Joss imagined a parallel world where color and shapes were transformed into a parallel reality.
His concern led him to seek his form of expression in drawing, music and observation.
Over the years, he learned that art was not only a form of expression, but also a necessity for his soul.
In 2005 love led him to move to Switzerland, a country where Joss found his place from the beginning.
The differences between Spanish and Swiss cultures, although both are European, goes beyond typical stereotypes. Joss knows, loves and lives both of them.
This duality is a constant source of inspiration: on the one hand religion, tradition and family. On the other hand the city, society and current affairs.
His works always treat these themes from a double perspective, both in form and content. His art plays with the aesthetics, the simplicity of Euclidean geometry of flat colors and continuous lines. But it is also symbol and purpose: The will to tell the story behind the curtain.
At first glance, his paintings reveal canonical and regulated reality, but close inspection reveals details, signs, clues, and traces that reveal multiple hidden meanings.
The artistic avant-garde of the early 20th century, geometry and the language of color are always present in his work.
Joss Toledo is a vital artist with an ever-present intention to tell a story, to suggest a feeling, to seek a relationship with the viewer through closeness, similarity in experiences, parallels in life.
His works are actually part of private collections in Switzerland, Spain, France, Belgium, Italy, Austria UK and Germany.
In April 2021 the Joss Toledo Art Studio & Gallery opened its doors in Zürich (Switzerland) where the audience can visit and acquire original works and Joss special collaborations with other artists.
Today Joss is passionately dedicated not only to painting, but also to curating and organizing artistic events, such as the United Art Zürich Art Festival, which has been taking place since
2021 in his gallery with great success.